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In the tech sector, standing out during major events is paramount, especially for a company as prominent as Amazon.
During Tech Week in New York, Amazon Web Services (AWS) sought to enhance its brand presence.
As a leader in cloud computing, AWS needed new marketing strategies to reach potential clients and generate significant engagement amid the bustling event.
The campaign boosted brand recognition and engagement for AWS.
The clear messaging on delivery robots drew attention and encouraged exploration of AWS's offerings.
This innovative approach expanded AWS's market presence, emphasizing their commitment to cutting-edge technology and customer satisfaction.
The success of the campaign highlighted the effectiveness of mobile advertising for tech companies aiming to make a significant impact.
Developed and produced custom AWS creative wraps for five autonomous delivery vehicles duringTech Week.
Designed maximize exposure routes opportunities and enhance overall engagement.
Reported real-time GPS tracking and digital analytics to accurately assess the reach and effectiveness of the advertisements.
Collected comprehensive content on fan engagement, providing AWS with valuable insights into campaign success and audience.
During Tech Week in New York, AWS partnered with Nickelytics for a one-week campaign featuring the latest in mobile OOH advertising technology autonomous delivery robots wrapped with AWS branding.
These robots captured the attention of attendees, exhibitors, and passersby, achieving 3,000 impressions per mile.
Using real-time analytics, the campaign's reach and impact were accurately measured.